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Book details
ISBN: 9780073404776 / 0073404772
Division: Higher Education
Pub Date: MAY-11
Pages: 432

Copyright: 2012
Edition: 5
Format: Hardback
Product Design and Development

Karl Ulrich, Steven Eppinger


About the book

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Key features

  • New chapter on opportunity identification (Ch.3) explains the process of finding new product opportunities and choosing the most promising ones for development
  • New chapter design for environment (Ch. 12) explains the importance of environmental sustainability and a teaches method to make better design decisions to reduce the environmental impact of products
  • New example in Ch. 2 presents the product development process and organization at Tyco International replacing the AMF example in earlier editions
  • Chapter 17, Product Development Economics, revised to include a graphical method to understand financial uncertainties in product development.
  • Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.
  • The book follows a modular format, a series of nearly independent chapters that permits total flexibility by users.
  • The text offers an interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams.
  • Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.
  • The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance.
  • The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property.
  • The book's website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book.
  • This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples.
  • The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.
  • To purchase an eBook version of this title, visit (ISBN 0077325648). With the CourseSmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for the print desk copy.

  • About the author

    Karl Ulrich
    Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

    Steven Eppinger
    Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

    Table of contents

    Chapter 1 Introduction
    Chapter 2 Development Processes and Organizations
    Chapter 3 Opportunity Identification
    Chapter 4 Product Planning
    Chapter 5 Identifying Customer Needs
    Chapter 6 Product Specifications
    Chapter 7 Concept Generation
    Chapter 8 Concept Selection
    Chapter 9 Concept Testing
    Chapter 10 Product Architecture
    Chapter 11 Industrial Design
    Chapter 12 Design for Environment
    Chapter 13 Design for Manufacturing
    Chapter 14 Prototyping
    Chapter 15 Robust Design
    Chapter 16 Patents and Intellectual Property
    Chapter 17 Product Development Economics
    Chapter 18 Managing Projects



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